The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of online gambling, is growing exponentially recently. A significant driver of the growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on the traffic or p
The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the selling and buying of online ad space. At the heart of this ecosystem are two critical components: ssp vs dsp. Both play essential roles in connecting advertisers with publishers, but they operate on opposite sides with the transaction.
In today’s digital age, businesses rely heavily on internet marketing to reach and engage their audience. But how do companies determine their digital marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into an important component of marketing strategies, providing businesses while using